MEDIA RELEASE – Today, the B.C. Government announced additional measures to address and stop price gouging in the marketplace. Consumer Protection BC has been appointed as the first and main point of contact for all complaints related to price gouging and reselling of essential goods and supplies in the province. Read Government’s announcement about price gouging and new ticketing measures.

“This is a difficult time for consumers and businesses alike and we’ve been working to help people navigate this confusing new landscape. We encourage compassion and understanding for each other – and there’s no place for people to take advantage of each other and that includes price gouging,” says Rob Gialloreto, President & CEO of Consumer Protection BC. “As a provincial regulator and trusted marketplace guardian, we are prepared to carry out this important work on behalf of the government and the consumers of BC.”

Consumer Protection BC has been accepting price gouging tips from the public since early March to assess the scope of the issue and give consumers a place to turn to during the pandemic. With this government announcement, the organization will now formally intake and assess price gouging complaints in the province, work with businesses to voluntarily correct the behaviour and liaise with other law enforcement agencies when escalation is deemed necessary. The police and enforcement officers are responsible for issuing violation tickets.

“We’ve received almost 1,500 price gouging complaints so far,” explains Gialloreto. “We encourage anyone to report an instance of price gouging through our website.”

When submitting a price gouging complaint, please provide:

  • Your name and contact information, for possible follow up
  • The type of product being sold, the new price, and the previous price if possible
  • Any evidence, if possible, such as a picture or receipt
  • The name of the business and the address, including the city

For more information and COVID-19 related resources for consumers please explore our website

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About Consumer Protection BC:
Consumer Protection BC is the regulator of a variety of sectors and specific consumer transactions in the province. Our mandate is to license and inspect our regulated businesses, respond to consumer inquiries, investigate alleged violations of consumer protection laws, classify all general release motion pictures. For more information about our organization, to read our recent enforcement actions, and to learn about our inspection and complaint-handling processes, please visit our corporate website at You can also like us on FacebookInstagram and YouTuberead our blog for valuable consumer tips and resources.

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