{January 27, 2011} VICTORIA, BC – Further to determinations issued by Consumer Protection BC on November 9, 2010 finding that The Cash Store Financial Services Ltd. ("Cash Store") was in violation of British Columbia payday lending regulations, Cash Store, pursuant to section 181(1) of the Business Practices and Consumer Protection Act (the "Act"), filed an application for reconsideration dated December 9, 2010. Consumer Protection BC has decided to reconsider the determinations. The reconsideration process is currently underway. Pursuant to s. 181(3)(b) of the Act, all determinations against Cash Store are stayed, pending further order.

To understand our appeal process, please read through our corporate policy and procedures on reconsiderations. For some background information on this issue, please view our media release from November 10, 2010 entitled “Payday Lender Ordered To Refund BC Consumers”.

Consumer Protection BC is a not-for-profit corporation that was created to strengthen consumer protection in BC and enforce consumer protection laws. We balance the interests of all parties to promote a marketplace that is fair for both BC consumers and businesses. We license and inspect specific industries, respond to inquiries through our Inquiry Centre, investigate alleged violations of consumer protection laws, and educate consumers and businesses about their rights and responsibilities under the law.  For more information about our organization, please visit our corporate website at www.consumerprotectionbc.ca.

Media Contact Only:
Tatiana Chabeaux-Smith, Manager of Public Relations
P 604.296.2856 M 250.686-1077 TF 1.888.564.9963
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General Consumer Inquiries:
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